Our Mission Statement

Our mission is to craft luxurious and effective skincare where sustainability is an integral feature, not a compromise. Since our inception, we have built our foundation on three core pillars:

• Efficacy
• Sensorial Experience
• Sustainability

We believe that not only can you have effective and beautiful skincare products without sacrificing sustainability, but that sustainability can add value.

Our formulations leverage innovative biotechnology and circular economy ingredients to minimize reliance on precious resources. We believe there is a balance to be struck between using plant based ingredients and looking beyond them for more sustainable, resource light materials.

Our minimalistic packaging is recycled, recyclable, and compostable. We champion the 9R hierarchy and actively guide our community to reduce, reuse, and recycle. As a young, growing company, we continuously seek ways to decouple growth from excess resource use, ensuring careful and sustainable product development.

We create skincare products for everyone, regardless of age, ethnicity, or gender, aiming to enrich our customers' lives with multifunctional, luxurious products that are a joy to use down to the last drop, thus reducing waste.

We value the health, happiness, and development of our team, fostering a safe and inclusive environment. We are committed to treating everyone equally, promoting diversity, equality, and inclusion across all aspects of our operations.

Our commitment extends to all our stakeholders, including customers, suppliers, local communities, and planet Earth. We strive to add value to society, operate transparently and fairly, and cause no unnecessary harm in all our business dealings.